Which Economies Will Be Top by 2015? by Thinesh Reddy

In the last few years we have also seen India overhaul Germany, and Russial and Brazil overtake the UK.

Indeed, according to current forecasts, by 2015 India will have overtaken Japan to be the third most important economy in the world, and Mexico will have entered the Top Ten - and kicked Italy out of that exclusive club,

To give us a better global view, this map from the CIA World Factbook will help to illustrate the differences between calculating world GDP figures on a PPP or nominal basis.

A sectoral analysis of country GDP allows us to understand the paradigm shift now occurring within most world economies. Growth patterns generally show a shift from agriculture to manufacturing and ultimately to the services sector.

The following table shows the percentage of GDP contributed by each sector in the top ten economies of the world:

Country	Contribution of Services Sector in GDP (estimated for 2007)	Contribution of Industrial Sector in GDP	Contribution of Agricultural Sector in GDP
United States of America	78.5%	20.6%	0.9%
China	39.5%	49.5%	11%
Japan	73.3%	25.2%	1.5%
India	55%	28.4%	16.6%
Germany	69.5%	26.9%	0.9%
United Kingdom	75.5%	23.6%	0.9%
Russia	56.3%	39.1%	4.6%
France	77.3%	20.7%	2%
Brazil	64%	30.8%	5.1%
Italy	69.3%	32%	5%

The growth rate of these economies is also an important factor, and is directly related to the overall development of a specific economy. Group of Seven Countries such as the United States, France, Italy and the United Kingdom all typically have smaller growth rates - usually in the region of about 2% per annum.

By contrast, emerging economies such as India and China have growth rates of around 8% to 11%, while the ‘new’ emerging economies may experience even more blistering growth rates. Developed countries have already reached a saturation point, and thus expand less than emerging economies, where possibilities and opportunities are ripe, investors are ready to take risks, and consumers are demanding more goods and services than ever before.

World's Fastest Cars:by Thinesh Reddy




1. Bugatti Veyron Super Sport: 267 mph (429 km/h), 0-60 in 2.4 secs. Aluminum, Narrow Angle 8 Liter W16 Engine with 1200 hp, base price is $2,400,000. Although the Bugatti Veyron lost the title to SSC Ultimate Aero on March 2007, Bugatti challenged the record in Germany on July 10, 2010 with the new Super Sport and the Bugatti Veyron reclaimed the title of the fastest car in the world at 267 mph. The original Bugatti Veyron had a top speed of 253 mph, priced at $1,700,000 with 1001 hp.

#2 is a tie at 260 mph!













2. Hennessey Venom GT: 260 mph (418 km/h), 0-60 mph in 2.5 seconds, has a 6.2-liter LS9 Turbocharged V8 Twin Turbo V8 Engine producing 1200 hp, with a price tag of $950,000. The Venom GT has yet to be tested and proven, but could possibly hit a top speed of 275 mph. This might just be the Veyron Super Sport's closest challenger!














2. Koenigsegg Agera R: 260 mph (418 km/h), 0-60 mph in 2.9 secs. 5.0-liter V8 Engine with twin turbo’s, housing 1099 hp. Base price is $1,600,000. If you're into snow sports, the Agera R can be fitted with a Ski Box as well as winter tires. While the Agera R has a massive theoretical top speed, the current tested top speed is 260 mph. Expect this snow car to be the Bugatti's arch enemy for the next 5 years.
Also a tie for #3.











3. SSC Ultimate Aero: 257 mph (413 km/h), 0-60 in 2.7 secs. Twin-Turbo V8 Engine with 1183 hp, base price is $654,400. Tested in March 2007 by Guinness World Records, The SSC Ultimate Aero was the fastest car in the world from March 2007 to July 2010. On March 2011, the Koenigsegg Agera R also surpassed it, forcing this American made car to the #3 spot. Shelby SuperCars will continue their quest to reclaim the fastest car title, and their new SSC Tuatura might do the job (we'll just have to wait).
















3. 9ff GT9-R: 257 mph (413 km/h), 0-60 in 2.9 secs. 4.0 Litre V6 Twin-Turbo Engine with 1120 hp, base price is $695,000. Based on the Porsche 911, the 9ff GT9-R 1120 hp version is limited to 20 units and the exterior may be modified to suit the owner.
















4. Saleen S7 Twin-Turbo: 248 mph (399 km/h), 0-60 in 2.8 secs. Twin Turbo All Aluminum V8 Engine with 750 hp, base price is $555,000. Smooth and bad-ass. It will make you want to show it off non-stop.




















5. Koenigsegg CCX: 245 mph (394 km/h), 0-60 in 3.2 secs. 90 Degree V8 Engine 806 hp, base price is $545,568. Made in Sweden, it is the older brother of the Agera R, only losing to 4 other supercars in the world.




















6. McLaren F1: 240 mph (386 km/h), 0-60 in 3.2 secs. BMW S70/2 60 Degree V12 Engine with 627 hp, base price is $970,000. The fastest car in the 20th century with doors that looks like bat wings. Maybe Batman needs to order one and paint it black






















7. Zenvo ST1: 233 mph (374 km/h), 0-60 in 2.9 secs. Twin-Charged 7.0 liter V8 Engine forging 1,104 hp. Base price: $1,225,000. The first Supercar from Zenvo Automotive, a Danish sports car company in pursuit of speed and perfection. This 100% Danish made supercar is limited to 15 units and the company even promised "flying doctors" to keep your baby functioning.

There is a tie for 8th place at 225 mph.
















8. Gumpert Apollo: 225 mph (362 km/h), 0-60 in 3.0 secs, 4.2 liter V8 Engine that houses 650 hp. Base price: $450,000. Gumpert claims that the Apollo was designed such that it could drive upside-down in a tunnel with speeds at 190 mph or above. Of course, no one has tested this yet.















8. Noble M600: 225 mph (362 km/h), 0-60 in 3.7 secs. Twin-turbocharged 4.4-liter V8 Engine with 650 hp. Base price is $330,000. The Noble M600 also happens to be a very cool car. Its inconspicuous design sports a slender and contoured body which does not scream out for attention at every second of the day.

There is a 3-way tie for #9!











9. Aston Martin One-77: 220 mph (354 km/h), 0-60 in 3.4 secs. 7.3 litre V12 Engine with 750 hp. Base price: $1,850,000. The production of this is limited to 77, hence the name One-77. This is beauty and power packed into One.













9. Ascari A10: 220 mph (354 km/h), 0-60 in 2.8 secs. 5.0 litre BMW V8 S62 Engine with 625 hp. Base price: $650,000. The company planned to produce 50 of these supercars at its factory in Banbury, England.


















9. Lamborghini Aventador: 220 mph (354 km/h), 0-60 in 2.9 secs. V12 Engine with 700 hp, base price is $379,700. According to Lamborghini, Aventador is the name of a Bull that entered into battle at the Saragossa Arena on October 1993. This is the fastest bull in the world!

We have another 3-way a tie for 10th place:















10. Pagani Zonda Cinque Roadster: 217 mph (349 km/h), 0-60 in 3.4 secs. Twin turbocharged AMG V12 engine that produces 678 hp. Base price is $1,850,000. The Pagani Zonda Cinque Roadster is a limited-edition, with five ever produced. It is the quintessential exotic and exclusive supercar.











10. Ferrari Enzo: 217 mph (349 km/h), 0-60 in 3.4 secs. F140 Aluminum V12 Engine with 660 hp, base price is $670,000. Only 399 were ever produced; the price goes up every time someone crashes.


















10. Jaguar XJ220: 217 mph (349 km/h), 0-60 in 3.8 secs. Twin Turbo V6 Engine with 542 hp, base price was $650,000. Made in 1992, this car still has what it takes to make the list.

Love by Tharviin Paramananthan

For those who are skeptical about love, love doesn't come up wrapped, already made. Love works for all those who work at it. It needs a twosome for it to work out. Love is something that makes happy things happier. It is a language just for two, spoken in a world just for two, as time stands still-just for two. To share love with someone is to know the fullest meaning of what happiness can be. Love knows no bound, and we sometimes loose our grasp with reality when we're in love.  Unfortunately, love can make you and it can also break you.        Once we feel love, we find no way to control its selfish desires even if it means hurting the one closest person to you.  There are no guarantees when it comes to love. Love is like that, we don't control it, we can only deny or accept it when it's there and the only way we can measure love  is by looking deep down inside our hearts, then we'll know how much and for how long.       Most of us have the ideal concept of what a perfect relationship is and when we dive towards this relationship, we get frustrated because our expectations may never be met. But true love doesn't expect anything in return. If we only try to be open-minded and understand that we give love not to gain favor but it is something we share to someone special because giving it makes us happy.       It is easy to say "I love you" or "I need you" and other flowery words that will linger to the very core of our hearts, the thing is, can we take the responsibility and commitment for our promises? Why do people say I love you but in reality they don't really understand what is love and how to love. It is very painful to learn that someone you really love have someone else besides you! They will make you fall in love completely and devotedly but later on they will leave you hangin' and in despair, these are the people who never care at all. I pity those kind of people, they have a serious problem with themselves. All of us at one time in our lives have been hurt by those whom we have loved and trusted, they leave us painfully shattered into pieces, but only when we recognize why love fades away, can we truly understand the reason why we get hurt.       There are times in our lives that we must experience to live in pain, a time when it's hard to forget and it hurts to remember. There is nothing wrong in holding on to the memories of the person we once loved.  They are all part of us. But engaging in a relationship and at the same time living in the past is unfair. Yesterday must never keep us from today's reality. We can never forget those whom we have loved.        Those people that gave us something to feel for and brings us the brilliance within ourselves.  People who made our lives meaningful and special inside and out. A life worth living for. But only when we learn to accept the reasons why they have gone, can we truly put the past where it belongs. Besides,  we did our part, we gave them our best, if they refused it, it is their loss not ours.        You're not the only one to feel disappointed by love. It happens to everyone--all of us--beautiful or not, rich or poor, wise or naive. We all deserve someone, and mysteriously that  certain someone makes him or herself known to us--not always when we need them most but for sure they will be there. Change is the one constant thing in life--there will be a time for love and a time for emptiness. No one is exempted from being left behind, still, no one has to be left behind forever. There's always room for love in your life with an extra bed for the unexpected guest, sure as love comes from the most unexpected places where you are the one to figure out where the heck in the universe are these located! Love comes...love goes, like a journey... Love is like that, full of mystery, full of mischief, that's why when love takes over, miracles can happen especially if  true love prevails...

"Time is Money" - Azamat Turapov.

The phrase "Time is money" is very commonly used now a days and is very true when seen in the present scenarios and the current state of the society and the market as a general example. The economic shifts in terms of up's and down's are seen very drastically everyday.

The economic shift and the stock market value increase and decrease are now seen to be seen basically dependent on the functionalists and the various working prowess of the people associated with the company. Where every employee contributes a huge sum towards the development of the company and this helps in the understanding of the fact that every single moment the employee works in the company contributes if not a large sum but at least a little sum for the development of the company and thus contributing a sum and thus can be said that every moment contributes a sum and thus the term -time is money.

Apart from this example various other more commonly associated examples too can be given where it can be said that every single moment of hard work if not presently but definitely pays in the long run and thus every moment is precious and thus the term money is a measure of time or a penny saved is a penny earned is very apt with the father of all these terms that is 'time is money'.

Ideal Student.- Azamat Turapov

Boys and girls who study in schools and men and women who study in universities are all called students. If all of them are students who is an ideal student? An ideal is that which is perfect and faultless. An ideal student is therefore one who is faultless and perfect. He is the best and excels all other students in his class in all respects.

Students go to schools and colleges to acquire knowledge. Besides knowledge, they also acquire skills and habits which develop their personalities. As students they prepare themselves to face the many challenges which they are likely to meet in later life. An ideal student who is to be one step above others has therefore to be more intelligent, bright, skillful and progressive. To be so, an ideal student always has some special abilities and qualities in him.

A sound mind and a sound body go together. An ideal student should have a bright mind as well as a healthy body. As he excels other students in studies, he should also excel other students in sports and games. Education is not only receiving, but also achieving. An ideal student should put all his efforts to achieve the said goals.

An ideal student develops good habits. He is always punctual. He does the right things at the right time. He understands that concentration is the key to success. So whatever he does, he does with devotion and sincerity. He is scientific in his outlook and does not accept things at their face value. He always asks what and why. Only when he is satisfied, he accepts the truth. He has creativity and he always engages himself in adventures and in discoveries.

An ideal student is creative. He likes all arts and takes interest in music, dance, drawing, painting etc. He is fearless and courageous. He does not show anger either in word or in deed. He is polite. He respects elders, parents, teachers and the learned. He is kind and sympathetic. He respects and follows all moral and social laws. Though he is rational, he has faith in God as science does not explain everything.

An ideal student is disciplined. He is honest and wise. He is always cooperative and is willing to serve the needy. An ideal student learns all the skills necessary to serve his future needs. He is humble and not proud. He maintains his character, as he believes that if character is lost everything is lost. An ideal student is an ideal citizen in the making.

Crime Rate in Malaysia - Jeshurun Nesaraj

Crime is defined as any act that against the prescript rules and regulations of the nation. One person is considered as a criminal when he or she has done that violate the law either intentionally or otherwise, it is all depending on the jury to judge about it. It is not exaggerating to say that the crime rate in Malaysia has been rising tremendously in the past few years.  In the era of globalization, science and technology are getting more and more advanced than years ago.  Peoples are more concerned about knowledge.  As we can see, schools, colleges and other educational institutions are set up in order to meet the demand of producing more knowledgeable humans.  Undeniably, humans’ brains nowadays are full with all sorts of knowledge but there is a great inclination of morality in their hearts. As a matter of fact, there are a lot of factors that cause this phenomenon to happen.

The growth rate in Malaysia is about 2% a year according to a statistic made.  Therefore, it is inevitable to say that the standard of living of the peoples will reduce slowly with the growing number of population.  More and more people will be using the infrastructure provided by the government and everyone will be fighting for jobs in order to earn a living.  Some less fortunate will choose to earn a living through a very different way, which is through committing crimes, although they know that it is a very bad thing to do.  Examples of crime committed are theft, robbery, and kidnapping.  In short, we can say that population growth is indeed one of the major reasons of increased crime rate.

Besides that, unemployment do contributes to the increased number of crimes, as well.  With relevance to the population growth, unemployment will occur when the jobs offered are not enough for the demanding population.  Other than that, it is believed that youth and crime is seriously connected as youth.  The youths claim that they gain self satisfaction through earning a steady income and at the same time enjoy the excitement and fun when conducting crimes.  It is really sad when knowing that a child choose to go array when their parents spend time and money to educate them, hoping that they will grow more mature.

According to a study, it concluded that a small portion of crimes is conducted by the foreign migrant workers.  Among the crimes this group of people has conducted are murder and rape.   It is a cause of concern as it will affect both the police and society’s image, as well.  There has been a claim saying that it seems to be no action taken against this.  Unlike other countries, whereas foreigners are taken in as contact workers whereby they will be working for only a period of time before returning to their own countries.  The immigrants in Malaysia, on the other hand, are trying to look for better jobs in our country which they think, will lead to a better later in their country of origin.  When they fail to look for one, they will come into conclusion to conducting crime in order to secure a living.  Thus, the influx of immigrant workers is one of the causes for the rise in crime in our country.

As a conclusion, crime rate in Malaysia seems to be increasing over time but it can be another way round too. It depends on us to make it work. Don’t let the criminal stand a chance in this peaceful and harmonious society. It may not be overcome totally but at least we can minimize to make it a better place.

Manchester United - Jeshurun Nesaraj

The Red Devils is The world’s most valuable sports team. The Forbes website estimates Manchester United is now worth $2.23 billion, a 19% more than Real Madrid, in second place, which is worth $1.88 billion.

Manchester United has a host of lucrative sponsorships in place. Insurer Aon pays $31 million a year to put its name on the team’s jerseys in a deal that runs through 2014. Last year, DHL Express inked a four-year deal with the club worth a reported $62 million to sponsor Manchester United’s practice jerseys. It is the first case of a practice jersey sponsorship deal for soccer in the U.K. Nike manages the team’s merchandise sales and the agreement is worth a minimum of $39 million annually for Manchester United based on overall sales in a deal through 2015.

Here are the TOP TEN most valuable teams:

#1 Manchester United ($2.23 billion)

#2 Real Madrid ($1.88 billion)

#3 New York Yankees ($1.85 billion)

#3 Dallas Cowboys ($1.85 billion)

#5 Washington Redskins ($1.56 billion)

#6 Los Angeles Dodgers ($1.4 billion)

#6 New England Patriots ($1.4 billion)

#8 Barcelona ($1.31 billion)

#9 New York Giants ($1.3 billion)

#10 Arsenal ($1.29 billion)

Fuel Saving Tips by Raj

Fuel Saving Tips

Small changes to your driving habits can mean big savings.

1. Fuel Matters All fuels are not the same.  Your fuel economy can be improved through a combination of good driving habits and using the right fuel. When combined with the Shell FuelSave Tips, Shell fuels with fuel economy formula (such as Shell FuelSave) can help you reduce your consumption and fuel costs by helping you get more out of every drop.

2. Avoid carrying excess weight You may be surprised, but every extra pound or kilogram matters and affects your fuel efficiency.  So keep your boot and back seat clear of unnecessary items that just add weight to your vehicle (e.g. golf clubs).

3. Use the correct oil Always use the recommended grade of motor oil. Using the manufacturer’s recommended lubricant can improve fuel efficiency. Higher quality motor oils such as Shell Helix Ultra can also help your engine operate more efficiently.

4. Tune and service your engine and follow the guidance in your vehicle handbook A well-tuned engine can improve fuel economy, so change your oil and follow your car manufacturer’s recommendation on servicing. For example, replacing a clogged air filter can improve fuel economy and will help protect your engine.

5. Keep your tyres at the right pressure Correctly inflated tyres are safer and last longer. A tyre that is under inflated by 10% can reduce fuel economy.  An under or over inflated tyre is also more susceptible to failing.

6. Drive smoothly Aggressive driving can use as much as a third more fuel than smooth driving. Avoid accelerating or braking too hard and try to keep your steering as smooth as possible

7. Avoid excess idling  Idling gets you nowhere but still burns fuel. Turn the engine off when you’re in a queue, or waiting for someone. As a rule if you think you will be stopped for more than 10 seconds, switch off your engine.

8. Plan trips carefully and avoid the rush hour Cutting down on the time spent in the car is the easiest way to conserve fuel. To reduce driving time, combine all your short trips and errands into a single journey. Plus, if you can travel outside of peak times, you’ll spend less time stuck in traffic and consume less fuel as a result.

9. Use higher gears and avoid over revving
The higher the gear you drive in, the lower your engine speed, which can improve fuel efficiency. So change up a gear whenever you can, without labouring the engine. Change gear in good time when you pull away or when you’re accelerating. Never ‘redline’ the rev counter.

10. Conserve momentum and keep your distance Think ahead when you’re driving. For example, slow down early to let traffic lights change, rather than stopping completely, or speed up a little before you reach the foot of a hill. Leave a sensible distance between yourself and the car ahead to give you ample time to brake evenly.

11. Use cruise control Using cruise control on major roads helps you maintain a constant speed and, in many cases, will improve fuel consumption.

12. Avoid high speeds The faster you go the more wind resistance you’ll encounter and the more fuel your vehicle will consume just to maintain speed. Driving just a few miles per hour under the motorway or national speed limit can improve fuel economy.

13. Use air conditioning sparingly Air conditioning puts added load on the engine and uses fuel to operate, so limit use to particularly hot days. On high temperate days consider using the fan instead.

14. Keep the windows closed Wind blowing through an open window will slow you down. To compensate, you may put your foot down harder, using more fuel.

15. Take the roof rack off  If you’re not using your roof rack then remove it. They affect the aerodynamic efficiency of your vehicle by creating extra drag, reducing fuel economy.

10 ways to write a book review by reggad

10 ways to write a book review and what to do when the book sucks

Book reviews. They’re where I found my start as a writer. They’re where many of us find our starts as bloggers. They’re a great way to spread the word about good books, bad books, and everything in between.
They can also be a challenge to write.
One of the most frequent questions I get from other writers is “how can I write a book review?” Luckily, it’s not that tough once you hit your reviewing stride. It may take a while to figure out your style, but once you have it, you have it.
Allow me to offer some assistance. Here are the points I try to hit in most reviews. As you develop your own style, you may find that you prefer to stick to one major element like characterization, plotting, or literary merit—that’s perfectly fine. Find what works for you, and do it.
1. Provide a synopsis—I always start by grounding my review with a synopsis. In a way, I offer my own version of a back cover teaser. I want the reader to know what’s going on, who the key players are and what is at stake before I dive deep into analyzing the writing style or the deeper meaning.
2. Don’t give anything away—Don’t spoil the excitement for future readers by giving away the ending. How many times has a book or movie been ruined for you by a mouthy friend or sibling? If you find it’s impossible to talk about the book without divulging all of the details, come up with an alternate review style. I know one very talented blogger who knows this is a weakness of hers and instead of offering straight reviews asks very insightful interview questions. And it works for her.
3. Talk about the key characters—I’ve seen many reviews which are conducted primarily as character studies, and they are really quite effective. Give a run down of each of the key players, his or her motivations, unique quirks and importance within the story. Perhaps add in an intro to explain how the characters are connected to one another or work their descriptions into your synopsis. Another fun tactic you could employ would be doing the review from a character’s point-of-view. I have yet to write a review this way, but I have written a few book trailer scripts, and I find it quite enjoyable. Authors tend to enjoy the fresh perspective as well.
4. Analyze the deeper meaning—Why was this book important? What does it have to say about society at large? How does it reflect upon the human condition? Break it down for the readers. Most books will have at least some deeper meaning hidden within them. If the one you’re reviewing doesn’t or it’s just too difficult to find, analyze the entertainment value. Let the reader know what the book meant to you and why you decided to read it in the first place.
5. Keep your balance—Overly negative or unconditionally positive reviews suck. They just do. Why bash your fellow writer (especially when you know how time-consuming and emotionally wrought the entire process is)? Alternately, over-enthusiasm may come across as bias. “What does this reviewer have to gain?” A reader may ask. I make it a practice to only review books that I like, which means I may sometimes sway to the over zealous side of things. Providing my interpretation of the book’s synopsis definitely provides some balance. I also have created a device that I use in some of my reviews that gives a list of reasons why a reader may like a particular book and why she’ll dislike it. I’ve gotten very positive feedback on this method but find it hard to provide might not likes for contemporary authors.
6. Ask questions—I like asking questions, both in real life and in writing life. Questions are fun. They set the reader thinking. They draw people in. Maybe others have the same questions nagging in the backs of their minds but don’t realize it until you set fingers to keyboard and get those questions out there. I especially like asking questions at the end of reviews to give the reader something to think about after the fact. Hopefully, my questions haunt them enough to encourage some book sales. Search through the reviews on my site and find one without a question in it—seriously, I challenge you!

7. Provide links—Give the reader somewhere to go for more information. Link to the author’s site, the book sale page on Amazon, an interview the author did about the book, something to do with the book’s setting or theme—whatever—just link! Links also help with your SEO, which brings more traffic to your blog.

8. Introduce the author—Yes, yes, the focus of a book review is the book, but I still like to make mention of the author and his or her possible motivations and personal tie-ins. Sometimes you may want to integrate an interview into your review. Ask poignant questions and then craft the best answers into a cohesive article-style post rather than a structured Q & A. Let people know if more books are coming soon or if the author has given up society to go live in the woods and carve her stories into tree trunks. It’s interesting.
9. Bring your own unique flair—Every writer is unique. Every book is unique. Therefore, every book review is unique. Perhaps you’ll develop a format that you use for every single review, and that’s fine. Sometimes a certain book will refuse to fit into your review mold (see my write-up of Ulysses linked below), and you’ll have to work with it. Whatever you decide to do, don’t lose your you-ness. Don’t try to write like the reviewer at the New Yorker or USA Today. I promise something about you is exciting and interesting. If you bring that into your reviews, they’ll be much stronger.
10. If you don’t like the book…Eek. More than “how do I write a book review” I am asked “what do I do when I’ve agreed to review a book but find I don’t like it?” This is very tricky indeed. I have a tendency to review only books I do enjoy to avoid being negative. But sometimes you’re stuck. Either you’ve agreed to review a book for a gig or because you have a personal connection to the author. You can’t back out.
Well, I wouldn’t recommend tearing into a book when you have a personal connection to the author. It’s just not worth it. I also don’t recommend lying in your review and risking credibility. Even reneging on your offer of a review can be very hurtful. But there are a few things you can do.
You can choose to interview the author instead—give him a chance to talk about his book’s merits without having to proclaim your adoration. You can focus on the synopsis technique outlined above—present the facts without providing your personal opinion. You can focus on the positive and fail to discuss areas that don’t work. Just don’t lie; it’s a mistake. With a little creative thinking, you’ll be able to figure out a way to provide an honest review or interview while preserving your relationship with the author. If you don’t have a personal tie to the author—no problem. Just remember point #5 above:  keep your balance.